Westwing expands with UK market entry

The Germany-based Home & Living e-commerce provider Westwing is continuing its European expansion and is now active in the United Kingdom. CEO Andreas Hoerning sees significant potential for the brand's premium positioning in Europe's second-largest online market for home and living. In addition to the proprietary Westwing Collection, the offering includes international design brands and local partner brands, complemented by digital services such as 3D interior design planning. With this strategic step, the online retailer, founded in 2011, is now present in 24 European countries.

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